Business Analytics: Use Qualitative Research And Data Analysis To Better Understand Your Market

Uncover Meaningful Insights, Strengthen Strategy And Make Smarter Business Decisions

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You Will Learn To
  • Understand when and why qualitative research is used in business.
  • Assess the strengths and limitations of different qualitative research methods.
  • Choose the most suitable research method for your needs.
  • Build a practical toolkit to analyse and interpret qualitative data.
  • Design and deliver your own effective qualitative research project.
  • Present your findings confidently to a range of audiences.
  • Become a flexible and adaptable researcher in a modern business environment.
Who Is This Course For?

  • Business professionals seeking deeper insight into complex challenges.
  • New market researchers looking to expand their research skills.
  • Leaders, directors and decision-makers aiming to make informed choices.
  • Small business owners and entrepreneurs who want to understand their market or workforce more effectively.
About The Course
Are you facing complex questions that data alone can’t answer? Do you need to uncover what your customers or employees really think, feel or experience? Are you looking to bring more depth and clarity to your research approach? If so, this course is designed for you.
In today’s data-driven world, qualitative research is a vital tool for going beyond the numbers to uncover motivations, behaviours and human insight. From customer feedback to employee interviews, qualitative methods are now widely used by leading organisations like Google, Apple and government bodies to shape strategy, drive innovation and improve experience.
This course gives you the essential skills to design, conduct, analyse and present qualitative research with confidence. You’ll explore the different types of qualitative research and understand when and how to use them. You’ll learn practical techniques for data collection - such as interviews, focus groups and observation - and be guided through real-world examples to help you choose the right method for your own challenges.
We’ll also cover how to analyse qualitative data meaningfully, turning raw input into insight that informs smarter business decisions. Finally, you’ll discover how to communicate your findings to different audiences - from internal stakeholders to clients - so your insights drive real impact.
Whether you're a team leader, project manager, consultant or analyst, this course will equip you with a clear, practical foundation in qualitative research so you can make more informed, human-centred decisions.
Enrol now to start building a more insightful, customer-focused and effective research approach today.


Your Instructor


The Expert Academy
The Expert Academy

The Expert Academy courses are the culmination of a collaborative effort by diverse specialists. We use the latest knowledge, ensuring that our courses remain grounded in the most current findings, trends and breakthroughs.

Comprising experts in research, psychology, instructional design and content writing, our multidisciplinary team is at the forefront of online education innovation. Our content writers are carefully selected for their ability to distil complex concepts into clear and engaging narratives. They are skilled at creating a learning experience that feels like an enlightening conversation with a trusted mentor. Our instructional designers ensure that course materials are not only educational but also engaging. They work closely with our design team, who create slides and graphics that enhance both the content's aesthetic appeal and your comprehension.

At The Expert Academy, our combination of expertise, design skills and engagement techniques sets the gold standard in online education. This effort ensures that our courses are informative and captivating, providing an unparalleled learning experience.


Course Curriculum


  Introduction
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  Defining Qualitative Research
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  Designing Qualitative Research
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  Conducting Qualitative Research
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  Analysing Qualitative Research
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  Conclusion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!