Total Immersion: The Revolutionary Way To Swim Better, Faster, and Easier

Total Immersion head coach Terry Laughlin teaches you how to swim faster and further using less effort and energy

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What if there was a foolproof approach to swimming that brought about results faster than all conventional teaching?

Does any of this sound familiar?

Constantly feeling out of breath: No matter how hard you try, you struggle to control your breathing and constantly feel out of breath and like you’re about to drown if you don’t stop!

Body dragging in the water: You feel like it’s hard work to push your body through the water and you don’t feel very streamlined. Your head feels high in the water and this quickly tires you out.

Kicking too much: Instead of being a help, your legs feel more like a hinderance! They don’t provide much thrust at all, and, instead, use up all your energy!

Feeling like you’re fighting against the water: Are you constantly trying to overpower the water but feel that you’re fighting a losing battle?

Did you raise your hand to any or all of the above points? Good! Then you’re in the right spot!


The truth is, nothing changes if nothing changes. Meaning, if you want to hit your goals and vastly improve your swimming ability then you need to do something DIFFERENT than what you've already been doing.

I want you to take a moment and imagine a world where you could...

Swim effortlessly in a smooth, efficient and graceful way: The TI method is revolutionary in the way it conserves energy and allows you to glide through the water in a way other methods can’t compete with.

Greatly increase your swimming speed and endurance: With greater efficiency and the mastery of technique comes new found speed and endurance that you’d never have dreamed of previously!

Feel confident swimming in any environment: Whether racing competitively or enjoying a relaxed swim in the pool, the TI method allows you to concentrate on what’s important, without having to ‘fight’ against the water around you.

Improve vitality and fitness whilst also losing weight: The TI method is an excellent way to keep fit, and will undoubtedly help burn fat and build muscle and strength.

Sounds pretty good doesn’t it?!

Don't just take our word for it! Even the legendary Tim Ferriss believes in the power of Total Immersion!

Tim Ferriss is world-famous for his best-selling self-help books. His passion is finding ways to ‘hack’ learning and make huge improvements in short periods of time.


The Ultra-Efficient Freestyle Complete Self-Coaching Course will teach you to swim a dramatically more efficient freestyle—and transform you into your own most effective swim instructor and coach.

You will learn . . . the proven advantages of:

  • Saving energy over trying to build endurance.
  • Letting conditioning 'happen' while you improve the skills that matter.
  • Achieving comfort, body control, and weightlessness before any other skill
  • Making your body 'slippery' (reducing drag) over increasing power.
  • Learning technique holistically—so all body parts work in seamless harmony.
  • Swimming a short distance with effortless ease and crisp form before swimming farther.
  • The most effective and fastest-acting skill drills.
  • Practicing over working out.

Your self-coaching tools include

  • A 140-page, richly-illustrated eBook that explains—in simple language--the biomechanics and fluid dynamics affect your (land-adapted) body as it moves through water, and the freestyle techniques that minimize common problems and take advantage of natural forces like body mass, gravity, and buoyancy.
  • Fifteen Instructional Videos. Fourteen illustrate essential mini-skills and how to learn them. The fifteenth is a detailed study of the whole stroke. All videos show every important angle, above and below water, in full and slow motion.
  • A Companion Workbook. This provides detailed guidance—what and how to do, what to avoid doing, how long and how many repetitions, key focal points—for each of the mini-skills and the whole stroke.
  • An Image Gallery of all key positions and timing to print out and take to the pool for reference, or study poolside on your phone or tablet.

You can complete this course in . . . 15 to 30 hours of practice, distributed over two or more months.

The course is structured as . . . Four major learning modules, each teaching an essential efficiency skill. Each module consists of up to four steps or mini-skills—some of which can be learned in 15 to 30 minutes. Do a brief segment of drill or mini-skill work, then a segment of whole-stroke to integrate and consolidate that skill.

Why take this course? You will not only become a strikingly more comfortable, confident, and skilled swimmer. You will also become a passionately-curious student of swimming.

Some reviews:

"Great starter of how to learn and/or improve your swimming. Great enthusiastic instructor. Much watch for everyone and anyone!!! +++++A" - Hamid (5 stars)

"Thanks Terry, this is awesome. Only part-way through, but loving it. Nice and clear, especially once the pool vids start. Really easy to understand." - Jack Rouse (5 stars)

"Having put the theory into practice in the pool, I can already see and feel a difference in my technique. No shoulder pain issues and a smoother and faster stroke. Although I haven't had the opportunity to finish the course yet, I wouldn't hesitate to recommend it as I have already benefitted from the information and I'm only half way through. Simply brilliant and I'm thrilled with the result!" - Dani Osborn (5 stars)

"Great explanations throughout. Simplifies and breaks down technique so you can work on perfecting your swimming in small stages and bring those ideas to the pool to work. Great visual aids" - Jacqueline Kamp (5 stars)

Your Instructor

Terry Laughlin
Terry Laughlin

Terry tried out for the swimming team at his Catholic grammar school in 1964 and failed to make the cut.

After spending two summers at his village pool, swimming countless laps in pursuit of the Red Cross 50-Mile Swim badge, Terry joined the swim team at his high school in the fall of 1965. Though he worked hard and never missed practice, as a senior, his times still remained too slow to qualify for the New York City Catholic Schools championship. He swam in the ‘Novice’ championship, where he won his first swimming medal, which remains a valued keepsake almost 50 years later.

After swimming four years at St John’s University in New York, Terry finished his college career in 1972, feeling a keen sense of disappointment. Despite hundreds of hours of exhausting workouts, his times remained frustratingly slow. He concluded that, no matter how hard he worked, his lack of innate ‘talent’ would limit how far he could go as a swimmer.

Six months after ‘retiring’ from swimming, Terry began coaching at the U.S. Merchant Marine Academy in Kings Point on Long Island. There he realized that technique was the most significant factor in swimming success and—though he’d had no formal training in stroke mechanics—sought to do as much teaching as coaching.

In February 1973, at the Metropolitan Collegiate Championships (the same meet at which he’d felt like a failure in the pool just a year earlier) Terry’s swimmers won 9 of 16 events, breaking Metropolitan records in each by large margins. Though he was still only 21--the youngest coach in the NCAA—Terry received the honor of being named Coach of the Year.

Terry coached three college and two USA Swimming club teams from 1973 to 1988, improving each team dramatically. In that time, he developed 24 national champions at all strokes and distances—the first national champions produced by four different teams! His swimmers also earned world rankings.

In 1989, Terry founded Total Immersion and turned his focus from working with young, accomplished swimmers to adults with little experience or skill. Terry and a small group of pioneering coaches began to teach a ‘fishlike’ style of swimming that emphasized ‘slippery’ bodylines instead of muscling the water with arms and legs.

In 1996, Terry described this innovative way of swimming in Total Immersion: The Revolutionary Way to Swim Better, Faster, and Easier. Inside of a year, word of mouth had propelled it to become the top-selling book on swimming. Two decades later it continues to outsell all other swimming books by a wide margin.

In the summer of 2006, Terry completed the 28.5-mile Manhattan Island Marathon Swim for the second time, won National Masters Open Water championships at four distances, and broke national records in the 1-mile and 2-mile cable swims—a stunning turnaround for someone who’d worked so hard with so little to show for it in his teens and early 20s.

In 2014, at age 63, Terry continues to practice and teach swimming with a passion even greater than when he first began swimming 50 years ago and coaching over 40 years ago. Terry still begins each swim with an explicit goal to be a better swimmer when he finishes practice than at the start.

Class Curriculum

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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