Define a Clear Brand Purpose

Learn to align your organization and create a differentiating brand promise.

Deliver Exceptional Customer Experience

Drive customer advocacy through unique experiences and create a loyal community.

Optimize Employee and Customer Engagement

Create distinctive employee experiences that mirror customer excellence.

About the Course

Are you struggling to define your brand's purpose or drive impactful customer experiences? This course is designed for marketing and customer experience leaders, senior executives, and professionals aiming to differentiate through exceptional customer experiences. Learn to define a meaningful brand purpose, align your team, and drive customer loyalty. Dive into three key areas: Leadership, Customer Loyalty, and Employee Alignment.

Meet Your Instructor

Join me as I guide you through the transformative journey of defining and leading with a meaningful brand purpose. Together, we'll explore the eight practices that set purposeful brands apart and learn how to apply them within your organization for sustainable growth and customer loyalty.

Course Curriculum

7 Chapters · 19 Lessons

  1. 1

    What Is This Course About?

    1. (Included in full purchase)

      What Is This Course About?

  2. 2

    Course Series Foundation: Customer Experience: Define Your Brand Purpose To Drive Profitable Business Growth

    1. (Included in full purchase)

      Introduction: Why On Purpose?

    2. (Included in full purchase)

      Why Purposeful Customer Experience Matters?

    3. (Included in full purchase)

      What Are The 3 Types Of Purpose?

    4. (Included in full purchase)

      What Do 'On Purpose' Brands Do?

  3. 3

    Course 3 Introduction - Customer Experience: Align Your Employees With Your Brand Purpose

    1. (Included in full purchase)

      Welcome And Course Overview

    2. (Included in full purchase)

      Creating A Cult Like Culture

  4. 4

    Distinctive Employee Experiences

    1. (Included in full purchase)

      Delivering A Distinctive Employee Experience

    2. (Included in full purchase)

      How To Attract The Right People

    3. (Included in full purchase)

      How To Hire The Right People

    4. (Included in full purchase)

      How To Retain And Remove The Right And Wrong People

    5. (Included in full purchase)

      How To Empower People To Focus On Customers

    6. (Included in full purchase)

      How To Use Branded Experience Training To Communicate The Purpose

  5. 5

    Experience Measurement

    1. (Included in full purchase)

      The Importance Of Experience Measurement

    2. (Included in full purchase)

      What Is The Customer Experience Scorecard?

    3. (Included in full purchase)

      How Do You Build One

  6. 6

    Course 3 Conclusion - Customer Experience: Align Your Employees With Your Brand Purpose

    1. (Included in full purchase)

      Course Conclusion

  7. 7

    Course Series Conclusion - Customer Experience: Define Your Brand Purpose To Drive Profitable Business Growth

    1. (Included in full purchase)

      The Seven Deadly Sins

    2. (Included in full purchase)

      Course Series Conclusion

Student Testimonials

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Las Vegas, NV

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Ashley T.

Working mom

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Finally, a handbook that makes photography feel simple! It covers everything from camera settings to post-processing in a way that actually makes sense.
Anna W.

Amateur photographer

Ready to Transform Your Brand?

Enroll today and unlock the potential to differentiate through exceptional customer experiences, drive loyalty, and align your organization.

Enroll Now