About the Course

Are you ready to turn your startup dreams into reality? In this course, you will learn to build a successful startup from the ground up. Discover the secrets to choosing the right business idea, mastering marketing strategies, and gaining the confidence needed for growth. Take the first step towards building your empire today!

About the Creator

At The Expert Academy, we create practical online courses designed to help professionals build real-world skills with confidence. Trusted by over 1 million learners and backed by more than 50,000 reviews, our courses combine clear tools, proven frameworks and actionable techniques to help learners improve performance, develop practical capabilities and apply what they learn directly in the workplace.

Course Curriculum

13 Chapters · 38 Lessons

  1. 1

    What Is This Course About

    1. What Is The Course About Free preview
  2. 2

    Introduction

    1. (Included in full purchase)

      Welcome To Escape The City

    2. (Included in full purchase)

      Want To Launch An Idea – But Unsure Where To Start?

    3. (Included in full purchase)

      Infographic: Launching Your Idea

  3. 3

    Step One: Foundations - Am I Clear On My Motivations, Values, Risks And Resources?

    1. (Included in full purchase)

      Am I Setting The Right Foundations?

    2. (Included in full purchase)

      4 Questions To Uncover Your Values

    3. (Included in full purchase)

      Exercise: How To Unearth Your Values

    4. (Included in full purchase)

      Exercise: How To Assess Your Startup Idea Against Your Values

    5. (Included in full purchase)

      Map Your Good Idea Criteria

  4. 4

    Step Two: Ideas - How Do I Choose The ‘Right’ Idea?

    1. (Included in full purchase)

      What If You Don't Have An Idea?

    2. (Included in full purchase)

      What If You Have 'Too Many Ideas'?

  5. 5

    Step Three: Assumptions - Do I Know What I'm Assuming To Be True And How To Prioritise?

    1. (Included in full purchase)

      Get Clear On All The Assumptions You're Making

    2. (Included in full purchase)

      Rank Your Assumptions In Order Of Risk

    3. (Included in full purchase)

      Design Simple Tests For Your Riskiest Assumptions

    4. (Included in full purchase)

      Project: Map Your Assumptions

  6. 6

    Step Four: Customers - Do I Know Whose Problem Or Need Am I Solving?

    1. (Included in full purchase)

      Who Are You Helping?

    2. (Included in full purchase)

      How To Define The Problem And A Pick A Test Niche

  7. 7

    Step Five: Niche - Do I Know Who My First Customers/Users Will Be?

    1. (Included in full purchase)

      What Do Your Customers Actually Want?

    2. (Included in full purchase)

      Golden Rules For Customer Development: Good & Bad Questions

    3. (Included in full purchase)

      Bonus Watch - How To Learn From Your Customers When Everyone Is Lying To You

  8. 8

    Step Six: Business Models - Have I Considered Other Ways To Solve This Problem?

    1. (Included in full purchase)

      Have I Considered Other Ways To Solve This Problem?

    2. (Included in full purchase)

      Generate Solutions & Different Business Models

  9. 9

    Step Seven: Sanity Check - Do I Have A Business Case?

    1. (Included in full purchase)

      Does My Basic Financial Forecast Make Sense?

    2. (Included in full purchase)

      Bonus: Free Financial Model Templates

  10. 10

    Step Eight: First Version - Is My First Version Embarrassing?

    1. (Included in full purchase)

      How To Create A Minimum Viable Product (MVP)

    2. (Included in full purchase)

      Project: MVP Plan And Tools

    3. (Included in full purchase)

      Read: The Ultimate Guide To MVPs

  11. 11

    Step Nine: Awareness - Do I Know How To Reach My Target Audience?

    1. (Included in full purchase)

      Does My Niche Buy And Recommend My Product?

    2. (Included in full purchase)

      Tools: Branding Tools

  12. 12

    Step Ten: Traction - Do I Know How To Get Momentum?

    1. (Included in full purchase)

      6 Simple Marketing Hacks To Help You Get Going

    2. (Included in full purchase)

      Read: Fast And Cheap Marketing Tests You Should Consider Running

    3. (Included in full purchase)

      Project: Test Your Traction Channels

  13. 13

    Conclusions, Bonus Material And More Support

    1. (Included in full purchase)

      Recap Of The 10 Steps To Startup

    2. (Included in full purchase)

      Get More Momentum... Join Us At The Escape School

    3. (Included in full purchase)

      Content: Branding Basics

    4. (Included in full purchase)

      Project: Brand Id Canvas

    5. (Included in full purchase)

      Content: Mindset And Resilience

    6. (Included in full purchase)

      Watch: The Power Of Vulnerability

Ready to Build Your Empire?

Take the leap towards startup success today! Join this course to gain the knowledge and confidence needed to thrive in the competitive business world.

£19.99

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