Comprehensive Learning

Understand the purpose and applications of qualitative research in business.

Practical Skills Development

Learn how to analyze, interpret, and present qualitative data effectively.

Adaptability and Confidence

Become a flexible and confident researcher ready for modern business challenges.

About the Course

Are you ready to dive deep into the world of qualitative research in business? This course is designed for business professionals, market researchers, decision-makers, entrepreneurs, and anyone eager to enhance their research capabilities. Learn to choose the right research methods, analyze data effectively, and confidently present your findings. Join us now and unlock the skills to excel in a dynamic business environment!

Meet Your Instructor

Hello, I'm [Your Name], your guide on this exciting journey of mastering qualitative research in business. With years of experience in the field, I'm here to share my knowledge and help you become a skilled and adaptable researcher. Let's explore the world of qualitative research together and equip you with the tools to succeed in business.

Course Curriculum

7 Chapters · 26 Lessons

  1. 1

    What Is This Course About?

    1. (Included in full purchase)

      What Is This Course About?

  2. 2

    Introduction

    1. (Included in full purchase)

      Introduction To The Course

  3. 3

    Defining Qualitative Research

    1. (Included in full purchase)

      What Is Qualitative Research?

    2. (Included in full purchase)

      Quiz: Lecture 2

    3. (Included in full purchase)

      Why Qualitative Research?

    4. (Included in full purchase)

      Quiz: Lecture 3

  4. 4

    Designing Qualitative Research

    1. (Included in full purchase)

      Types Of Qualitative Research

    2. (Included in full purchase)

      Quiz: Lecture 4

    3. (Included in full purchase)

      Background Research And Observational Research

    4. (Included in full purchase)

      Quiz: Lecture 5

    5. (Included in full purchase)

      Interviews And Focus Groups

    6. (Included in full purchase)

      Quiz: Lecture 6

    7. (Included in full purchase)

      Choosing A Method

    8. (Included in full purchase)

      Quiz: Lecture 7

  5. 5

    Conducting Qualitative Research

    1. (Included in full purchase)

      Finding Participants

    2. (Included in full purchase)

      Quiz: Lecture 8

    3. (Included in full purchase)

      What Does A 'Good' Qualitative Researcher Do?

    4. (Included in full purchase)

      Quiz: Lecture 9

    5. (Included in full purchase)

      Ethical Considerations

    6. (Included in full purchase)

      Quiz: Lecture 10

  6. 6

    Analysing Qualitative Research

    1. (Included in full purchase)

      How To Analyse Data

    2. (Included in full purchase)

      Quiz: Lecture 11

    3. (Included in full purchase)

      Summarising Findings For Different Audiences

    4. (Included in full purchase)

      Quiz: Lecture 12

  7. 7

    Conclusion

    1. (Included in full purchase)

      Review Of Course And Final Assignment

    2. (Included in full purchase)

      Interactive Project

Student Testimonials

Discover how this course is transforming the way professionals approach qualitative research in business.

”
Text-only testimonials are quick to scan and can highlight the value of your product at a glance.
Jessica L.

Las Vegas, NV

The combination of text and imagery make the testimonial feel more personal and credible.
Ashley T.

Working mom

”
Finally, a handbook that makes photography feel simple! It covers everything from camera settings to post-processing in a way that actually makes sense.
Anna W.

Amateur photographer

Ready to Dive Into Qualitative Research?

Join now and gain the expertise to make informed decisions, analyze data effectively, and excel in the business world.

£29.99

Enroll Now