About the Course

Are you ready to master the art of persuasion and influence? This course is designed for leaders, managers, and professionals who want to win people over, build genuine buy-in, and get what they want. You'll learn practical, ethical techniques to communicate persuasively, strengthen your influence, and navigate high-stakes conversations with confidence, so you can achieve your goals while building stronger relationships. Take the first step towards becoming a more influential leader today!

About the Creator

At The Expert Academy, we create practical online courses designed to help professionals build real-world skills with confidence. Trusted by over 1 million learners and backed by more than 50,000 reviews, our courses combine clear tools, proven frameworks and actionable techniques to help learners improve performance, develop practical capabilities and apply what they learn directly in the workplace.

Course Curriculum

9 Chapters · 34 Lessons

  1. 1

    What Is This Course About

    1. What Is This Course About Free preview
  2. 2

    Introduction

    1. (Included in full purchase)

      What You Will Learn On This Course

    2. (Included in full purchase)

      Who Is Philip Hesketh?

  3. 3

    Our Seven Fundamental Psychological Drivers

    1. (Included in full purchase)

      Psychological Drivers: 1. Love, 2. Importance And 3. Belonging

    2. (Included in full purchase)

      Psychological Drivers: 4. Belief

    3. (Included in full purchase)

      Psychological Drivers: 5. Certainty And Uncertainty

    4. (Included in full purchase)

      Psychological Driver: 6. Need For Growth

    5. (Included in full purchase)

      Psychological Driver: 7. Need For A Place

  4. 4

    Why We Do What We Do and How We Form Opinions

    1. (Included in full purchase)

      First Impressions: How They’re Formed And How To Form A Good One

    2. (Included in full purchase)

      The ‘Facts, Feelings And After Effects’ Of Every Conversation

    3. (Included in full purchase)

      How To Get People To Jump Through​ Hoops Like A Dolphin

    4. (Included in full purchase)

      The Psychological Difference Between Persuasion And Influence

    5. (Included in full purchase)

      The Importance Of Understanding How People Have Beliefs And How Placebos Work

  5. 5

    Body Language: Reading It and Interpreting It

    1. (Included in full purchase)

      How To Read Body Language And The ‘Tells’

    2. (Included in full purchase)

      The Difference Between ‘Intent’ And ‘Impact’

    3. (Included in full purchase)

      How To Work Out What People Really Mean When They Say Certain Things

    4. (Included in full purchase)

      How To Work Out What People Really Mean When They Say Certain Things

    5. (Included in full purchase)

      The Big Difference That Little Words Can Make

    6. (Included in full purchase)

      How To Tell When People Are Lying And What To Do About It

  6. 6

    How to Handle Difficult People with a Smile

    1. (Included in full purchase)

      How To Put Things Right When You’ve Put Things Wrong

    2. (Included in full purchase)

      The Principles Of Objection Handling

    3. (Included in full purchase)

      The Importance Of Being Part Of The Solution

    4. (Included in full purchase)

      Constructive Criticism

    5. (Included in full purchase)

      How To Handle Difficult Situations During And After The Event

  7. 7

    How to keep improving relationships

    1. (Included in full purchase)

      How The Roman Empire, The Beatles And The Titanic Really Failed

    2. (Included in full purchase)

      How And Why All Relationships And Companies Follow The Same Course

    3. (Included in full purchase)

      How To Keep Improving Even The Best Relationships

  8. 8

    How relationships develop and how to relate to people

    1. (Included in full purchase)

      How relationships develop and how to relate to people

    2. (Included in full purchase)

      How To Get On With Everyone Better

    3. (Included in full purchase)

      How To Understand People Better And The Role Of Linear Probing

    4. (Included in full purchase)

      How To Improve All Your Relationships In The Long Term

  9. 9

    Conclusion

    1. (Included in full purchase)

      What We've Covered So Far

    2. (Included in full purchase)

      Next Steps

    3. (Included in full purchase)

      Interactive Project - Download and Complete

Ready to Master Persuasion and Influence?

Join now and build the persuasion and influence skills to win people over, gain genuine buy-in, and achieve your goals with confidence.

£39.99

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